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NBD

NBD (New Business Development) is a marketing application for creating and managing different forecast models, as well as for assessing marketing potential of new products.

Terms of implementation:
6 months

1st release date:
1 of August 2011

Details
  • 2011
  • NBD (New Business Development) is a marketing application for creating and managing different forecast models, as well as for assessing marketing potential of new products.
    The application is designed to model various marketing situations: market changes, competitors’ actions, product replacement, cannibalization, patent expiry, etc.

    NBD allows to:

    • create, edit, save and manage forecasting models;
    • upload data to the models using the web interface;
    • export/import data;
    • systemize reports for data consolidation and analysis.

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